Branding, Consulting, Marketing

When everyone else zigs, you zag.

Today, as dozens of major cities are submitting their bids for Amazon’s second headquarters, Little Rock Arkansas took out full page “break up” ads in national newspapers, gentlyly letting Amazon down, in the time honored cliches of a break up letter.  (Let’s face it, we’ve all gotten this message at some point in our lives!)

Check out Little Rock’s Break Up Letter:  http://lovelittlerock.org/amazon/

This is brilliant.   Stepping out of a race they probably couldn’t win, they’ve differentiated themselves from other locations by making their drawbacks into attributes.

When everyone in the pack is going one way, it takes courage and smarts to go the opposite.

Now how to apply this lesson to my own dating life………………….

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